Which was the last formal meeting at your office that you attended? Did it actually solve the problem being discussed? It is said, uneasy lies the head that wears a crown. Perhaps, while taking business decisions and strategizing actions to make the business proliferate, it is obvious to expect a bounty of problems to arise.

With the growing technological advancements, the issues related to them are becoming even more complex. The smarter the innovations become, the greater the intricacies arise. Accomplishing a task can become even tougher in certain cases. Thus, primitive techniques do not always hold the capability to solve problems associated with businesses and relevant complexities. That’s when design thinking comes into the picture.

What is Design Thinking?

If there exists one single method that combines all psychological and human-centric techniques to solve simple as well as complex problems ranging from scientific field to business and education, then it’s here. Design thinking is the innovative approach towards creative and practical problem-solving involved in day-to-day business or engineering activities.

Implemented by global giants like Google, Apple, General Electric and Samsung, the ‘outside the box thinking’ approach is a stroke of fortune!

The process of design thinking abides by the following basic principles:

  • The Human Rule: Design activity is always user-centric and social in nature. In any context, the design thinking strategy has to be in accordance with a typical human point of view and expectations.
  • The Ambiguity Rule: The problem is not expected to be very clear and precise. However, that is the magic of problem-solving – to derive answers from where they are least explicit. Design thinking follows the usage of the limited information available and carrying out trails within the same to conclude with an appropriate solution.
  • The Redesign Rule: Design thinking relies on the basic ideas that solve problems in technological and social circumstances. Maintaining the fact that human needs just evolve over time, the basic ones remain intact. Thus, they are used as a backbone to start off.
  • The Tangibility Rule: Problem-solving cannot be successful if it does not lead to a tangible solution. Thus, the design thinking schedule always ends at the real-life realization of the solution that is decided upon.

What Does Design Thinking Comprise Of?

The design thinking agenda consists of 5 prime phases of problem-solving:

  • Empathize: Following the ‘human rule’, the design thinking scheme begins with understanding. For any business to blaze a trail, one needs to sit down and disintegrate the problem first. This directs towards the comprehensive understanding of the user who is affected by the problem and shall be using the product to be designed. Hence, a holistic approach is not enough. The psychological and emotional perception of the user’s requirements also need to be considered.
  • Define: After getting into the user-centered dimension of the problem, it is important to be able to put the problem into Layman’s terms. Defining the problem in simple words improves the clarity with which it is accessed and paves a path for the solutions to be brainstormed. All observations and findings from the empathy stage are framed into a straightforward definition of the problem called the ‘problem statement’.
  • Ideate: Now comes the core of the plan – designing a solution that satisfies the concerns of the defined problem. One needs to put their head into the problem statement, sketch mindmaps and explore various thinking techniques, and finally break new ground for the problem described.
  • Prototype: Once the plethora of ideas has been narrowed down to one, it needs to be transformed into a real product. A prototype is nothing but a small-scale, economical proof of concept of the solution proposed. This stage welcomes all the positive and negative feedback for the product from the end-user to revamp it into the improved and acceptable version later.
  • Test: Is the problem solved now? No. Once the final product is designed, it is tested by the customer to ensure the product sustains the claims. If any more improvements are necessitated, the prototyping stage is repeated.

What Makes Design Thinking the First Go-To For Modern Day Problems?

As we are nearing the completion of the first quarter of the 21st century, digital transformation literally runs businesses in every sector, be it large or small. Every economy now largely identifies itself as a digital economy and that gives way to a lot of data to be managed, analyzed and concluded from.

It is extremely necessary for a business to pick and choose the right services and products for their business problems that can bridge the gap between the business and the customers.

Design thinking utilizes all the information available and synthesizes pragmatic data from it. It takes away the hitch caused by the enormity of the information provided by successfully channelizing it into result-oriented tracks.

Further, the structure of design thinking gives non-designers a means to draft their solutions and services in a very reliable and systematic manner. The necessity of the process and solution to be human-oriented resolves the gap between a general human and the problem-solver’s opinion.

The process also focusses on Key Performance Indices (KPIs) related to the problem and hence derive solutions accordingly. Fostering innovation and creativity throughout the process makes it more feasible and solutions more profitable.

What CodeXperts Can Do For Your Business?

Now that you are well-versed with the essentials of design thinking and its process, you must have realized the perks it brings along with it. Want to avail the benefits of design thinking through business-friendly technical solutions and products? Want to scale your business’s digital transformation journey with state-of-the-art architectures and efficient ERM solutions? Looking for novel Industry 4.0 products and solutions for your business problems?

You are in the right spot! We are all set to own your problems and design the best solutions for you. Are you ready?

Leave a comment

Main Office